I hate when people think that all houses are created the same. It's worse here in Wichita (I think) because we have basements here, and finishing an already existing basement costs around $18 per ft, compared to main floor at $90-100-110, or more. We had a builder quoting $65 per foot on homes. My figures told me he was avering in the basement, and the house was floating in Mid Air (no lot included. I hate this, kind of like buying a car, then having the dealer tell you the tires would be extra...)
We combated this ad with our own ad. Little hard to see at this resoloution, but I've got 3 little pigs, and the second home, well you know the story...
The copy talks about Shoe shopping. You can buy cheaper ones for less dollar per foot, but if you stand, or you're an athelete, or wear and tear: You know the difference. Ad ends in looking for Quality per square foot.
We've run this ad for 3 weeks. Other guy dropped his ad, and we've written 4 contracts in a neighborhood that has 1 resident after opening 3 months ago.
I'm happy with that!!
By the by, yards and sprinklers aren't normal here, so my developer/builder decided he'd thro that in. Now the competition is chasing us!!!
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